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WINTER 2006 Click
here In This Issue: ESP Computer Services Focuses on Security CM Best Start-up Strategy Silver Award Goes to Law Officer Alain Uy: Surfing the Possibilities ESP Now Fulfillment Bureau for California Business Journals Four Elsevier Public Safety Publications Now With ESP ESP Computer Services Inc. 12444 Victory Blvd., Suite
400 Feel Free to Share! For more information about our services, go to
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We at ESP Computer Services congratulate Law Officer for winning CM’s 11th Annual Circulation Excellence Award, Silver Award for Best Start Ups for Business-to-Business Magazines. In 2005, Elsevier Public Safety partnered up with Policeone.com, the leading online source for all things law enforcement, to develop an aggressive marketing strategy and launch Law Officer. According to Law Officer Circulation Manager Michael Shear, Elsevier used the appeal of Policeone.com as a marketing vehicle to build a direct-requestor subscriber base through online ads and links to the Law Officer Web page. By the time they launched in July 2005, Law Officer had amassed an astonishing 20,600 direct requestors within a 4-month span, allowing the company to achieve the 50-percent direct requestors needed for the periodicals rate on its first issue. When asked how he was able to stay in control of such a bullish upswing of requestors, Shear says, “I found many of the ESP reports, including Ad Hoc Reports and Month End Reports, to be necessary tools in helping me reach the circulation goals of Law Officer.”
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