Have you ever received a request from an advertiser to use a small subset of your subscriber file? Ever wanted to use such a subset yourself? ESPonDemand enables you to pull virtually any such subset and download it to Excel in just seconds. Some examples of criteria you can use: zip code range, demographic, expire date, qual date, account status, only those with e-mail address, exclude do not promote, source code, and many more.

Once you’ve logged in to the ESPonDemand site, just click on "query." Use the "full query," to export as much data as possible and the "quick query" to exclude potentially extraneous financial fields. Either way, your results are easy to manipulate in Excel (for example, you can further eliminate columns to leave just the mailing address data).

You can also use the query tool to generate quick counts or modify existing queries. Say you’re looking to send a promotion to no more than 500 subscribers located in Manhattan. You run a query and determine you have 1,735 subscribers from which to choose. You can continue to change criteria and rerun queries until you’ve selected the best possible 500 prospects for this special promotion. You can also take advantage of the ‘N-thing’ feature to have the computer select exactly 500 accounts for you. There’s no cost to running any number of queries, nor do you need to wait for someone else to rerun the query if you change your mind as to the criteria. It’s all at your fingertips, so there’s no reason to hesitate running additional queries if you just want to know "what if I only want…?"