Jaenicke also indicated that it was ESP’s demonstrated capabilities in the development of Web-based solutions that were very attractive. "Besides our publishing endeavors, our company is also very much involved in the promotion and staging of a wide range of outdoor events," Jaenicke said. "For example, we run a major Pro-AM bass fishing tournament organization known as WON BASS. We look forward to working with ESP to develop online tools that will streamline certain aspects of that such as the ability to purchase a WON BASS membership online as well as register and pay entry fees for the bass fishing tournaments that make up the circuit."

Published since 1953, Western Outdoor News is California’s only sportsman’s weekly and the nation’s biggest weekly fishing and hunting newspaper. Serving the interests of fishermen and hunters living in and around California, it is published in both Northern California and Southern California editions. Special focus supplements are included in 48 of the 52 weekly issues.

Western Outdoors–The Magazine of Western Sportfishing—is the West’s leading authority on saltwater and freshwater fishing techniques, tackle and destinations, with all reports presenting the latest and most reliable information available. Editorial coverage includes California, Oregon and Washington, Alaska, Baja California and British Columbia. Articles involve fishing for saltwater and freshwater species found in the West, with facts and comments attributed to recognized authorities in their fields.  For more information visit: http://www.wonews.com