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Managing Strategic Change
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By James Brian Quinn
Summer 1980
Reprint 2141
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Volume 21, Number 4, pages 3-20, 18 pages
Primary Topic: Corporate Strategy
SummaryIn two articles published previously in the SMR, the author described the process of logical "incrementalism" for strategic planning and how it is used effectively in several large corporations. This third and final article in the series analyzes this approach to management -- a sort of purposeful "muddling" -- in greater detail, delineating the steps which successful managers generally follow in inaugurating and executing strategic change. |
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