Volume 26, Number 1, pages 25-43, 19 pages
Primary Topic: Corporate Strategy
Secondary Topic: Operations
SummaryIn this article, the author reviews and synthesizes the varying definitions of product quality arising from philosophy, economics, marketing, and operations management. He then goes on to build an eight-dimensional framework to elaborate on these definitions. Using this framework, he addresses the empirical relationships between quality and variables such as price, advertising, market share, cost, and profitability. |