|
|
|
|
|
|
|
How Can Service Businesses Survive and Prosper?
|
By Roger W. Schmenner
Spring 1986
Reprint 2732
|
Volume 27, Number 3, pages 21-32, 12 pages
Primary Topic: Service and Quality
SummaryGiven the competitive spirit of the service sector, the time has come for service businesses to recognize that they are really a part of a larger whole, and not merely unique, entrepreneurial entities unto themselves. In fact, the author of this article warns that of service businesses remain isolated from one another, their mortality rate will continue to rise. Through the use of a service matrix, the author shows how service businesses can broaden their professional relationships with other services that have similar operations and managerial challenges, and in so doing, gain the economic foothold needed to survive and prosper. |
|
|
Info
on pricing and academic discounts.
|
|
|