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Managing Across Borders: New Organizational Responses
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By Christopher A. Bartlett and Sumantra Ghoshal
Fall 1987
Reprint 2914
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Volume 29, Number 1, pages 43-53, 11 pages
Primary Topic: Corporate Strategy
Secondary Topic: Global Business
SummaryThe authors have argued that limited organizational capability is the most critical constraint facing the international companies that attempt to respond to new strategic demands ("Managing Across Borders: New Strategic Requirements," SMR, Summer 1987, Reprint 2841). Here, they describe how companies have overcome this constraint by building a "transnational" organization able to cope with the increasing complexity of the international environment. |
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