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Global Strategy...In a World of Nations?
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By George S. Yip
Fall 1989
Reprint 3113
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Volume 31, Number 1, pages 29-41, 13 pages
Primary Topic: Global Business
Secondary Topic: Corporate Strategy
SummaryThis article gives a detailed framework for evaluating whether -- and how -- to globalize an individual firm's corporate strategy. The author stresses the opportunities for gaining competitive advantage and provides examples of companies that have exploited globalization drivers and strategy levers. He also discusses the relative merits of global and multidomestic strategies in various strategic situations. |
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