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Proactive Environmental Management: Avoiding the Toxic Trap
By Christopher B. Hunt and Ellen R. Auster
Winter 1990
Reprint 3121
Volume 31, Number 2, pages 7-18, 12 pages
Primary Topic: Business Ethics and Public Policy
Secondary Topic: Corporate Strategy

Summary

The difficulty of managing environmental issues tempts many corporations to undermanage and neglect necessary pollution control and environmental protection programs. This oversight puts those firms -- not to mention the environment -- at serious risk. The authors describe five stages of environmental management program development. They highlight each stage's characteristics, including its potential shortcoming, and offer practical guidelines for program development. This article also includes an SMR interview with C.C. Smith, Jr., Union Carbide's vice president of community and employee health, safety, and environmental protection.

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