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Beyond Business Process Redesign: Redefining Baxter's Business Network
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By James E. Short and N. Venkatraman
Fall 1992
Reprint 3411
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Volume 34, Number 1, pages 7-21, 15 pages
Primary Topic: Technology and Innovation
SummaryBusiness process redesign has focused almost exclusively on improving the firm's internal operations. Although internal efficiency and effectiveness are important objectives, the authors agree that business network redesign -- reconceptualizing the role of the firm and its key business processes in the larger business network -- is of greater strategic importance. To support their argument, they analyze the evolution of Baxter's ASAP system, one of the most publicized but inadequately understood strategic information systems of the 1980s. They conclude by examining whether ASAP's early successes have positioned the firm well for the changing hospital supplies marketplace of the 1990s. |
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