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The Product Family and the Dynamics of Core Capability
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By Marc H. Meyer and James M. Utterback
Spring 1993
Reprint 3432
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Volume 34, Number 3, pages 29-47, 19 pages
Primary Topic: Corporate Strategy
Secondary Topic: Technology and Innovation
SummaryIndividual products are the offspring of product platforms that are enhanced over time. Product families and their successive platforms are themselves the applied result of a firm's underlying core capabilities. In well-managed firms, such core capabilities tend to be of much longer duration and broader scope than single product families or individual products. The authors recommend a longer run focus on enhancing core capabilities, which includes identifying what they are and how they are applied and synthesized in new products. |
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