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Should Multinationals Invest in Africa?
By John A. Quelch and James E. Austin
Spring 1993
Reprint 3438
Volume 34, Number 3, pages 107-119, 13 pages
Primary Topic: Global Business

Summary

Are there opportunities for MNCs in Africa? These authors suggest that multinationals move with caution, but for the firms willing to make serious, long-term commitments, the rewards are there. They provide some practical suggestions for marketing and structuring an African operation.

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