|
|
|
|
|
|
|
Brainstorming Electronically
|
By R. Brent Gallupe and William H. Cooper
Fall 1993
Reprint 3512
|
Volume 35, Number 1, pages 27-36, 10 pages
Primary Topic: Technology and Innovation
SummaryRecent developments in computer software have substantially improved the group brainstorming process. The authors describe research showing that electronic brainstorming groups are more productive than groups that use traditional, oral brainstorming -- and participants like the process more. Electronic brainstorming allows widely dispersed groups to interact, reduces problems associated with oral brainstorming, and improves the productivity of larger groups. |
|
|
Info
on pricing and academic discounts.
|
|
|