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How to Reduce Market Penetration Cycle Times
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By Thomas S. Robertson
Fall 1993
Reprint 3517
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Volume 35, Number 1, pages 87-96, 10 pages
Primary Topic: Marketing
SummaryEveryone is speeding products to market these days. But reducing product development time is only half of the equation; the other half is penetrating the market quickly. The author draws on published research and industry practice to develop five recommendations for reducing market penetration time. He also develops a tracking and diagnostic tool to help managers determine where their market penetration strategy is week. |
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