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Toward a Definition of Corporate Transformation
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By Barabara Blumenthal and Philippe Haspeslagh
Spring 1994
Reprint 3538
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Volume 35, Number 3, pages 101-106, 6 pages
Primary Topic: Corporate Strategy
Secondary Topic: Leadership
SummaryWhat is corporate transformation and how can we define a successful one? The authors propose a definition based on behavioral changes throughout the organization and suggest a framework, built on their analysis of cases and interviews, for comparing transformations among firms. |
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