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Computer-Aided Architects: A Case Study of IT and Strategic Change
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By Philip W. Yetton, Kim D. Johnston and Jane F. Craig
Summer 1994
Reprint 3545
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Volume 35, Number 4, pages 57-67, 11 pages
Primary Topic: Technology and Innovation
Secondary Topic: Corporate Strategy
SummaryIn traditional theories of how information technology (IT) is applied, a firm develops a business strategy, then chooses the structure and management process, aligns IT, and ensures that employees are trained and their roles are well designed. The authors describe and analyze a case in which business transformation occurred along a different, almost reverse, path to fit, through the incremental adoption of IT. At Flower and Samios, a small architectural firm, business strategy emerged gradually and was an outcome, rather than a driver, of change. The case shows how individual mastery, organizational learning, and the management of risk are critical components of a strategic change in which IT becomes an integral part of a firm's core business processes. |
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