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Improve Data Quality for Competitive Advantage
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By Thomas C. Redman
Winter 1995
Reprint 3628
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Volume 36, Number 2, pages 99-107, 9 pages
Primary Topic: Technology and Innovation
Secondary Topic: Operations
SummaryErrors in data can cost a company millions of dollars, alienate customers, and make implementing new strategies difficult or impossible. The author describes a process AT&T uses to recognize poor data and improve their quality. He proposes a three-step method for identifying data-quality problems, treating data as an asset, and applying quality systems to the processes that create data. |
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