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Hurdle the Cross-Functional Barriers to Strategic Change
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By Michael D. Hutt, Beth A. Walker and Gary L. Frankwick
Spring 1995
Reprint 3632
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Volume 36, Number 3, pages 22-30, 9 pages
Primary Topic: Technology and Innovation
SummaryThe technological hurdles to strategic change are often easier to scale than the political ones. Strategic decisions -- particularly those that imply restructuring -- upset established patterns, challenge organizational units' identities, and create barriers to strategic change. The authors track a strategic decision in a Fortune 500 corporation, identify political obstacles that overshadowed the process, and highlight turning points in the strategy's direction. The unfolding Techno story provides a close look at the implications for organizing team-based processes and managing the politics of technological change. |
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