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Returns Policies: Make Money by Making Good
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By V. Padmanabhan and I.P.L. Png
Fall 1995
Reprint 3716
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Volume 37, Number 1, pages 65-72, 8 pages
Primary Topic: Marketing
SummaryAlthough returns policies have been widely used for many years, they continue to be a source of controversy. The authors present a framework that explains when and how to adopt returns policies. They analyze the benefits and costs of accepting returns from distributors, and also compare returns policies to alternative ways of coordinating the distribution channel. |
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