Volume 37, Number 1, pages 73-85, 13 pages
Primary Topic: Corporate Strategy
SummaryFor managers, the challenge of understanding nonmarket forces -- government, interest groups, activists, and the public -- is frequently more difficult than understanding the market environment. The author develops a strategy system of principles, frameworks, and action plans to deal with the issues, institutions, interests, and information that characterize the nonmarket environment. He uses the concept of a rent chain, analogous to the value chain, to show how companies can participate in policy-setting processes and generate leverage to their own benefit. |