|
|
|
|
|
|
|
The Japanese Juggernaut Rolls On
|
By Lawrence G. Franko
Winter 1996
Reprint 3728
|
Volume 37, Number 2, pages 103-109, 7 pages
Primary Topic: Global Business
SummaryAre rebounding U.S. corporate profits causing managers to be complacent about the Japanese competitive challenge? Is the world market share of Japanese industry really shrinking? According to this author, it's too soon to count the Japanese out. Using company data, he has tracked changes in world market shares in various industries since the 1960s. The results of his survey suggest that the current U.S. response to the Japanese global challenge is inappropriate and that managers should reexamine their efforts to position their companies in world markets. |
|
|
Info
on pricing and academic discounts.
|
|
|