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Software-Based Innovation
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By James Brian Quinn, Jordan J. Baruch and Karen Anne Zien
Summer 1996
Reprint 3741
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Volume 37, Number 4, pages 11-24, 14 pages
Primary Topic: Technology and Innovation
Secondary Topic: Corporate Strategy
SummaryManagers need to recognize the potentials of software in their development processes and change their approaches to utilize the full potentials of software-based innovation. By doing so, they can improve innovation quality, shorten cycle times, cut costs, lower risks, enhance the results of innovation, and increase its diffusion to customers. The authors explain the powerful possibilities of software-based innovation and provide many examples of how companies develop and manage software most successfully. |
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