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Demystifying the Development of an Organizational Vision
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By Mark Lipton
Summer 1996
Reprint 3747
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Volume 37, Number 4, pages 83-92, 10 pages
Primary Topic: Leadership
Secondary Topic: Corporate Strategy
SummaryAlthough few would deny that vision serves a critical role in today's organizations, in practice, most managers are intimidated and frustrated by the challenge of developing one. The author explores the notion of vision by first explaining how and why visions work. He presents a template, tested in organizations representing the corporate, nonprofit, and public sectors, that outlines the principal themes necessary for an effective vision. Because not all great visions succeed, the author analyzes why they sometimes fail. |
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