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A Systematic Approach to Innovation
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By Martha E. Mangelsdorf, Christian Terwiesch and Karl T. Ulrich
Summer 2009
Reprint 50404
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Volume 50, Number 4, pages 17-17, 1 pages
Primary Topic: Technology and Innovation
Secondary Topic: Operations
SummaryIn an interesting book, two Wharton professors analyze the innovation process. |
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Info
on pricing and academic discounts.
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