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How to Become a Better Manager … By Thinking Like a Designer
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By Jimmy Guterman, Nancy Duarte and Garr Reynolds
Summer 2009
Reprint 50410
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Volume 50, Number 4, pages 39-42, 4 pages
Primary Topic: Operations
Secondary Topic: Technology and Innovation
SummaryNancy Duarte and Garr Reynolds help world-renowned executives, politicians and thought leaders deliver
stronger presentations. In a talk with MIT Sloan Management Review, they consider not how to make better presentations — their books handle that — but how to become a better manager by thinking more like a designer.
They argue that managers and designers have to do many of the same things: embrace restraints,
take risks, question everything and make sure that tools don’t get in the way of ideas. And they reveal
how design concepts such as hierarchy, balance, contrast, clear space and harmony are just as relevant to managers as they are to designers. |
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Info
on pricing and academic discounts.
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