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TOPICS Business Ethics and Public Policy Corporate Strategy Financial Management Human Resources Global Business Leadership Information Systems Technology and Innovation Managerial Economics Marketing Operations Service and Quality Sustainability Back Issues Collections SMR Home Page For Faculty and Schools	Marketing Items per page: 12 24 48 96 Page: 1 of 9 1  2  3  4  5  6  7  8  9  PREV           NEXT Ambushed! By Simon Chadwick and Nicholas Burton January 2010 Reprint 203102 More Info...... The Compliant Customer By Edward Kasabov Spring 2010 Reprint 51314 More Info...... The Compliant Customer By Edward Kasabov Spring 2010 Reprint 51314 More Info...... Giving Consumers License to Enjoy Luxury By Uzma Khan, Ravi Dhar and Svenja Schmidt Spring 2010 Reprint 51310 More Info...... Giving Consumers License to Enjoy Luxury By Uzma Khan, Ravi Dhar and Svenja Schmidt Spring 2010 Reprint 51310 More Info...... Online Reputation Systems, the Unsung Heroes of the Social Web By Chrysanthos Dellarocas Spring 2010 Reprint 51308 More Info...... Why the Highest Price Isn't the Best Price By James C. Anderson, Marc Wouters and Wouter van Rossum Winter 2010 Reprint 51212 More Info...... How Not to Market on the Web By Alden M. Hayashi Winter 2010 Reprint 51204 More Info...... Cracking the Code of Mass Customization By Fabrizio Salvador, Pablo Martin de Holan and Frank T. Piller Spring 2009 Reprint 50315 More Info...... Do-It-Yourself Brand Creation By Martha E. Mangelsdorf Spring 2009 Reprint 50302 More Info...... Does It Pay to Be Good? By Remi Trudel and June Cotte Winter 2009 Reprint 50213 More Info...... A Manager's Guide to Human Irrationalities By Alden M. Hayashi Winter 2009 Reprint 50212 More Info......
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