Transcripts of WFMA Educational Seminars
Welcome to our transcripts page, which lists valuable educational seminar transcripts that are available from the Western Fulfillment Management Association. We will introduce new transcripts each month. Nonmembers may order transcripts using the form at the bottom of this page. Sample the following transcripts:0505: The Changing
Postal Service. Speaker: Joe Moeller. May 2005.
(Members click here for the full transcript)
1104: Publishing Outside the Box. Speaker:
Kellene Giloff. November 2004.
(Members click here for the full transcript)
0304: E-mail Marketing. Speaker:
Bobby Samuels. March 2004.
(Members click here for the full transcript)
0104: The One-Person Circulation
Shop. Speaker: Bruce Miller. January 2004.
(Members click here for the full transcript)
0703: Modeling Paid and Controlled Circulation. Speakers:
Peter Klehm and Hal Jaffe. July 2003.
(Members click here for the full transcript)
0503 UNAVAILABLE
0303: Controlled Circulation. Speakers: John Rockwell, Barbara
Shepherd and Paul Zive. March 2003.
(Members click here for the full transcript)
0103: The Changing World of Consumer Marketing. Speaker:
Monika Wolfe. January 2003
(Members click here for the full transcript)
1102: Renewals and Requals:Once You Have Them, Never Let Them Go. Speakers: Carlo Blanco,
Jan Edwards-Pullin, Paul Zive. November 2002
(Members click here for the PowerPoint
Presentation)
CIRCDAY02 Regrowth/Recovery. Speaker: Mike Loeb.
September 2002.
(Members click here for the full transcript)
0702 Panel Discussion: Media Forms and Marketing. Speakers:
Jason Yee, Mike Jordan, Rita Stanley, Jan Edwards-Pullin, Joan Bronstein
(Members click here for the full transcript)
0502: Acquiring and Requalifying Controlled Circulation via the
Internet. Speaker: Robert Samuels. May 2002
(Members click here for the full transcript)
0302 Developing a Business Case for a Data Mart. Speaker,
Mark Galvin. March 2002.
(Members click here for the full transcript)
0102 FHM Launch. Speaker: Susan Allyn. January 2002
(Members click here for the full transcript)
0101 Newsstand,
Wholesaler Distribution. Speakers: Nick Singh and Rick Baron. January 2001.
(Members click here for the full transcript)
1100 E-mail Strategies: Lists, Newsletters, Renewals, Marketing.
Speaker: Peggy Licameli. November 2000.
(Members click here for the full transcript)
0700 DM/Web Integration: 16 Success Principles Speaker:
Marla Hoskins July 2000 (Members click here
for the full transcript)
0500 Periodical Postal Issues Speakers: Cecelia
Glover and Jerry M. Okabe. May 2000
(Members click here for the full transcript)
0300 Marketing on the Internet Speaker: June Sargeant. March
2000 (Members click here for the full
transcript)
0100 What Do They See In Us? Speaker: Bill Slapin. January
2000. (Members click here for the full
transcript)
0999 Practical Tips From The Trenches: Controlled Circulation
Techniques That Really Work! Speakers:
Barbara L. Shepherd, Creative Age Publications, Inc.; R.J. Swircz, LFP Inc.;
Gerry Martin, Bobit Publishing, Inc. September 1999 (Members click here for the full transcript)
0799 Direct Mail: The Rules They Are A-Changing. Gene
Sittenfeld, July 1999. (Members click here
for the full transcript)
0599 Digging for Gold in Renewals. Jan Edwards-Pullin, May
1999 (Members click here for the full
transcript)
0399 Brand Extension and Alternative Sources, Carla Blanco,
March 1999 (Members click here for the full
transcript)
0199 Big Ideas Susan Allyn, January 1999 (Members
click here for the full transcript)
0398 The Internet Gen Tanabe, March 1998
0298 Sales, Publishing and
Circulation, Cyndy Drummey, February 1998
0498 Direct Mail: The Good, the Bad, and the Ugly,
Willie Bruijns, Bruce Miller, Belinda Risolo, April 1998
11972 Brand Marketing, James Fitzpatrick November
1997
1197 Changing Economics/Marketing Tools, John Klingel,
November 1997
0497 Self-Destruction of the Newsstand Industry, Scott Dunayer
and Jim Gustafson, April 1997
0297 Changing Economic/Marketing Tools John Klingel, February
1997
Because of space constraints, we can only publish a few pages of each of the above online. If you would like to order the complete transcripts, please use the convenient order form below. They're only $10 each. These transcripts are published exclusively by the WFMA.
Transcript Order Form
Instructions: Please submit the following form to order your transcripts. You will be billed $10 for each transcript ordered.
