WFMA DINNER MEETING

3/18/04  

Email Marketing 

Speaker:    Bobby Samuels

Speaker:  As Charlotte said, there's a lot that I could talk about today, from the new laws, the new spam tools that we need to defend against, best practices, etc., and also internet marketing itself - background about what it is and how to use it. So along the way I'm going to ask where you're at as far as what you're interested in.

I'll give you background on some of these subjects and I'll want to hear from you with a show of hands about where you're at. I'll want to talk about Internet marketing and what your options are and what types of things that are in the pool of opportunities you can do. I'll talk about the legal and technical issues that you need to fight against, and best practices to be as successful as possible. And try to get you out by, is it 8:30? 

Audience: Two and a half hours.

Speaker: This is my background - 17 years of publishing. On the business side, I'm a CPA. My background is in accounting. Most recently though, I've been more of a marketing person, so I've been doing marketing consulting on the Internet marketing side for the last three years. And the beginning of this year I have joined our division called TradePub.  I'm now actually a customer of NetLine.  NetLine deploys our emailings to our opt-in list for us. 

As far as Internet marketing experience, just as a show of hands, how many people have done internet marketing, meaning sending emails to your subscribers either to renew or to get new subscribers and so forth, or other customers? So how many people have done that? Okay. So it looks it's almost everybody, or at least three-quarters, and that's quite a bit up from two years ago. Two years ago it was a little less than a half the people had done it at all.

And then as far as your interests today. How many people are interested in learning about the spam laws and the spam tools and so forth? Okay, so that's everybody. Internet marketing best practices and tips - is that of interest? Okay about similar. I will also give a high-level background about what Internet marketing is - I'm going to probably speed through what Internet marketing is assuming everybody knows pretty much what it is. Just let me know and I'll slow down. And then who wants me to just finish as soon as possible, so they can move on. Any hands?